Privacy Policy

Effective Date:

6th July 2024

At Pecuna Factorem, we take your privacy seriously. This Privacy Policy outlines how we collect, use, store, and share your information when you engage with our digital marketing services or visit our website.

By accessing our services, you confirm that you’ve read and understood this Privacy Policy and consent to the practices described.

1. Who We Are

Pecuna Factorem

is a digital marketing company providing services such as paid advertising, SEO, marketing automation, CRO, and AI-driven performance tracking. We are registered in the UK and operate in full compliance with

UK GDPR

,

EU GDPR

, and other applicable privacy regulations.

2. Information We Collect

We collect both

personal

and

non-personal

information through various channels.

Personal Data:

NameEmail addressPhone numberCompany detailsBilling informationIP address

Non-Personal Data:

Browser typeDevice dataSite usage statisticsCookies and pixel tracking dataUser behaviour and interaction data

3. How We Collect Your Data

When you submit a form (e.g., contact form, brochure request, lead magnet opt-in)When you book a call or consultationWhen you interact with our ads, emails, or websiteWhen you engage in a contractual agreement with usWhen you connect through third-party platforms (e.g., Facebook Ads, Google Ads)

We may also use tools like

Hotjar

,

Google Analytics

,

Meta Pixel

,

LinkedIn Insight Tag

, and

HubSpot Tracking

to analyse how users interact with our site and ads.

4. Why We Collect Your Data

We only collect and use your data when we have a

legal basis

to do so. This includes:

Contractual necessity – To deliver services you’ve requestedConsent – When you voluntarily provide information or opt-inLegitimate interest – For analytics, marketing, fraud prevention, and business growthLegal obligation – For compliance, record-keeping, and tax purposes

5. How We Use Your Data

We use your data to:

Provide and manage digital marketing servicesPersonalise your user experienceSend targeted campaigns and retargeting adsOptimise ad performance and marketing funnelsImprove our website and service offeringsHandle payments, invoices, and financial recordsFulfil legal and regulatory obligations

6. Cookies & Tracking Technologies

We use

cookies

,

pixels

, and

tracking scripts

to understand user behaviour and deliver more relevant marketing.

Types of cookies we use:

Strictly necessary cookies – Site function (e.g., logins, page navigation)Performance cookies – Google Analytics, site metricsMarketing cookies – Facebook Pixel, LinkedIn Insight, TikTok PixelPreference cookies – Save form entries and settings

You can control your cookie preferences through your browser settings or via our website cookie banner.

7. How We Store and Protect Your Data

We implement

industry-standard encryption

, firewalls, and secure cloud infrastructure to safeguard your data.

Data is stored in GDPR-compliant environmentsAccess is restricted to authorised personnel onlyRegular backups and security audits are conductedAll third-party processors are required to meet strict data protection standards

8. Data Retention

We retain personal data only for as long as necessary:

To fulfil the purposes it was collected forTo comply with legal, tax, or reporting obligationsTo resolve disputes or enforce agreements

After this, your data is securely deleted or anonymised.

9. Sharing Your Data

We

do not sell

your personal data. We may share it with trusted third parties only when required for service delivery or legal compliance.

We may share your data with:

Payment processors (e.g., Stripe, PayPal)Advertising platforms (e.g., Meta, Google, LinkedIn)CRM and automation tools (e.g., HubSpot, ActiveCampaign)Legal or government authorities (if required by law)

All data shared is minimised and governed by

Data Processing Agreements (DPAs)

.

10. International Data Transfers

Where data is transferred outside the UK/EU (e.g., to US-based platforms), we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses (SCCs)UK International Data Transfer Agreement (IDTA)Platforms participating in the UK-US Data Bridge or EU-US Data Privacy Framework

11. Your Rights Under GDPR

You have the right to:

Access your personal dataRectify inaccurate or outdated informationErase your data ("right to be forgotten")Restrict or object to processingWithdraw consent at any timePort your data to another providerLodge a complaint with the UK ICO (Information Commissioner’s Office)

To exercise your rights, email:

[email protected]

12. AI & Automated Decision Making

We may use

AI-driven tools

and algorithms to optimise ad delivery, lead scoring, or user segmentation. These systems are monitored regularly and do

not

make legally binding decisions without human review.

13. Third-Party Websites

Our site may contain links to external websites. We are

not responsible

for the privacy practices or content of third-party sites. Always review their privacy policies separately.

14. Children’s Data

Our services are

not intended for children under 16

. We do not knowingly collect or store data from individuals under this age. If you believe this has occurred, please contact us immediately.

15. Policy Updates

We may update this Privacy Policy to reflect changes in technology, law, or business operations. All updates will be posted on this page, and the

“Last Updated”

date will be revised.

Major changes may be communicated by email or website notice.

16. Contact Us

Have a question about how we handle data? Want to exercise your rights?

Reach out to:

📧

Email:

[email protected]

🏢

Company:

Pecuna Factorem

🌍

Jurisdiction:

United Kingdom